Are You Sales Match Fit? What We Know About Prospecting in 2021

For many, 2020 comes pretty close to a curse word. And while there appears to be a chance of a resurgence at the moment, the fact remains, we still have no clear certainty about the path the pandemic will take businesses on next year. But that does not mean we just sit back and wait. You will not survive. Start getting Match Fit and Sales Ready in these closing months of 2020, otherwise 2021 will be even bleaker for businesses than this year was.

Companies that are still standing strong and successful today must be Sales Ready and prepare to adapt their approach on astrategiclevel in 2021. While we can’t predict the future, we can use what we’ve learned to shape our strategies and maximise prospecting potential for next year.

Here is a list of what we have learnt so far from the pandemic experience, and how to…