by Agnes Lan P. Eng
Your business may be fortunate enough to have an exceptionally talented sales team, but are they truly meeting your expectations?The decision to not enforce goals will result in mediocrity at best. Oftentimes business owners and/or managers are hesitant to set and enforce goals for fear of confrontation or being perceived as too difficult.
However, the reality of it is that goals give everyone something to aim for. When clear goals are identified, every team member from all the departments within a business know what the focus is, and are more apt to have clarification on what their duties involve.
In order to hold individuals accountable for performance, clear goals must be in place, which are measured on a regular basis. This timeframe should reflect your goals as well as what works for your team; whether that is weekly, bi-weekly, or monthly. Accountability equates to responsibility…
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