Written by Pete Caputa
High-volume email sales prospecting is an arms race you’re not going to win. Stop doing it.
It all began with mail merge — a seemingly harmless way to more efficiently send direct mail. But then the technique moved to email and has become a plague on all our inboxes, especially buyers’. Today, there seems to be a new automated email prospecting tool popping up every month. These software programs make it easy to steal or guess email addresses, then send a series of emails in just a matter of clicks.
But prospects have had enough of the spammy email messages they’re getting from salespeople. Don’t believe me? Try reading the comments on my most popular post on this blog: “Salespeople, Please Stop Sending Terrible Prospecting Emails Like This.”
Also consider this: If you’re sending loads of emails that aren’t garnering…
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