How to build a sales pipeline that turns prospects into customers

Learn why and how you should build a sales pipeline that efficiently converts prospects into customers, generating maximum possible sales and revenue

by Dino Ibisbegovic

Aside from developing effective sales techniques, a sales pipeline is one of the most critical systems your business will ever develop or maintain.

It doesn’t matter how good of a salesperson you are – most of your prospects aren’t ready to buy after initial contact, which means you’ll be keeping track of dozens, hundreds and potentially thousands of ongoing conversations with prospects at different stages of the sales process at any one time.

This makes it necessary for almost all businesses to develop and manage in one form or another an effective sales funnel that efficiently converts prospects to customers as they progress through the stages of a sale.

What is a sales pipeline?

A sales pipeline is a system that allows you to methodically organise your sales and…