by Elise Dopson 

Ever feel frustrated by the signals you’re giving off to somebody that they’re just not picking up?

The leads in your sales pipeline might feel the same thing when they’re talking to your sales team.

It’s easy for salespeople to feel so passionate about the product or service they’re selling that it becomes too overpowering for the customer. Leads want to know how the product helps them; not necessarily a list of the features you have to offer.

The ability to understand that comes through emotional intelligence.

In this article, we’ll discuss:

  • What emotional intelligence is
  • Why EQ is important for sales teams
  • How to teach emotional intelligence to salespeople

What is emotional intelligence (EQ)?

Wondering what emotional intelligence is?

Also known as Emotional Quotient (EQ), it’s the ability to understand the thoughts and feelings of somebody else.

For example, sales reps with high EQ know how to put…

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