byElise Dopson

Are you spending too much time talking to yourprospects, and not enough time learning about them?

The simple truth is – if you spend more time listening to your prospects than you do talking, you will understand them better.

In turn, this will not only help you pitch your product in a way they’re more likely to buy, but also help you understand the motivations behind their enquiry.

And it all starts with asking the RIGHT questions: open-ended questions.

In this article, we’ll share:

  • When to ask open-ended questions
  • 31 open-ended sales questions (and examples)
  • How to encourage your sales team to ask questions

Best of all, the unique research shared in this article is based on our own survey, based on real responses from 760 sales professionals.

What is an open-ended sales question?

Before we dive in with the details, let’s be clear on what an open-ended…

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