Posted byLeisa Redmon

Without a doubt, a successful digital marketing strategy will help you to generate leads and nurture them to become customers. It’s proven and trustworthy, and it definitely works. But that doesn’t mean that your sales and marketing team just stops working to earn customers. One of the ways they can still hustle to earn potential customers is through prospecting.

One of the best ways to be successful in prospecting is through email. But in order to succeed with this tactic, you have to get it right. Here is a checklist to help you send a prospecting email that is more likely to convert.

A Prospecting Checklist

Not all prospecting emails are created equal (you’ve probably experienced this firsthand in your own inbox). These are just a few of the things that increase your chances of having your email opened by a potential customer.

1. A clear, engaging subject…