Most of us stop reading after the last full sentence in an email. After all, the majority of people sign off with “Best,” “Thanks,” “Sincerely,” or something similarly boring — and there’s no point reading this a million times:

Thanks,

Aja

However, the ubiquity of boring email sign-offs is actually a great opportunity for sales reps. Closing with something memorable and personalized won’t just make you stand out — it’ll also give you one last chance to connect with your prospect. And with attention spans shrinking every day, every line of your email should make an impact. So pair a powerful email closing line with a unique sign off to make an impression.

Take a look at the difference an email sign off can make compared with the standard one above:

Always a pleasure chatting with a fellow Red Sox fan,

Aja

A lot more interesting…