19 tips for writing an excellent subject line so your email gets read


by Allana Akhtar , Áine Cain , and Marguerite Ward

man using computer in home office
Always write an email subject line.

  • Your email subject line will often determine whether or not anyone will actually read your message.
  • This is more important than ever, now that many Americans are working remotely. 
  • In order to make the email stand out, keep your subject line short, specific, and personalized.

How can you write the perfect email subject line?

It’s an important question to ask yourself whenever you’re preparing to send out an email. US workers send billions of emails every day. You need to make sure your message stands out.

This is even more important now, as workers across the US log in from home because of the novel coronavirus pandemic. You want to make sure every email you’re sending gets the attention, and response, it deserves.

To make sure your message is viewed, crafting a good subject line is key. 

Business Insider spoke with…

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