Sales meetings are an integral part of every business, regardless of maturity, industry, or goal. They’re key to keeping team members on the same page and working towards the same goal as a singular unit. For these reasons, it’s imperative that sales managers know exactly how to conduct a sales meeting.

However, I’ve seen countless businesses that have no strategy for their meetings. They think getting everyone in a room is strategy enough. That with enough smart people sat around the same table, they’ll be able to figure out the best solution to their problems.

The result is often the opposite; meetings that waste everyone’s time and offer little value and nothing resembling actionable next steps.

If you want to help your sales teams not only become more productive but also achieve higher close rates, you have to know how to run an efficient, effective weekly sales…