How Sales Leaders Are Prospecting in a COVID-19 World


COVID-19 has forced sales leaders to rethink how they interact with prospects and drive new opportunities to their business. Avoid following the status quo, make the necessary changes to standout during this unprecedented time.

Waking up today, there is a lot of uncertainty in your world as sales leaders. The way you are interacting with customers and even your own sales team has changed overnight. As my colleague points out in his recent post“…a new era of sales is upon us.” Face to face selling is over, and now it is all about how to arm your sales organization with the tools and training they need to thrive in the “new normal.”

During this uncertain time, two of the most essential things for sales leaders to manage are your sales team and your customers. Your sales team is looking for strong leadership and security in their…

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