by SHAMA HYDER
Like any innovative industry, digital marketing is always in flux.
New breakthroughs in technology and the way consumers consume content demands that marketers stay agile and always two steps ahead of the next big marketing trend.
As customers continue to grow comfortable with digital marketing trends like automation, personal smart technology tools, AI, and voice activation, digital agencies need to go even further, meeting their customers not where they are, but where they’re going to be.
Naturally, technological development is a game of attrition.
Only the strongest, most powerful tools and services survive. And that’s been vividly clear this year in light of the ongoing COVID-19 pandemic. Marketers and consumers are living their lives online now more than ever as the outbreak has forced people to work from home, social distance, and generally avoid one another.
At the same time an evolving collective social consciousness—a reflection of…
View original post 980 more words