How to Use Relationship Selling to Connect and Convert


Creating strong relationships with prospects in order to foster trust is an important part of sales. Salespeople can help to build that trust with a relationship selling strategy, which helps to form stronger connections and convert more leads into sales. 

In this post, we’ll explore the basics of what relationship selling is, why it’s so effective and how you and your team can effectively put it into practice.

Table of contents

  • What is relationship selling?
  • Is relationship selling the same as social selling? 
  • Why relationship selling is so effective
  • Relationship selling techniques
  • Putting relationship selling into practice

What is relationship selling?

Relationship selling refers to a set of sales activities that help create a personal connection between a seller and a prospect or buyer as part of the sales process. Building strong relationships has become even more important in the last year, as buyers cite that they are craving supportive consultants that they can rely…

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